B2B marketing strategies are changing. Until not Jewelry Retouching long ago, the focus was on the solution we offered, that is, on the product. But now the focus is shifting to the buyer: it's the era of buyer-driven marketing . Creating a buyer-driven strategy makes us rethink all our marketing , from how we generate value to how we communicate with the consumer. We tell you the keys to this new era. Do you want to know how to transform your sales team offline to online? Click here and see the related course. Learn how to successfully find business opportunities Jewelry Retouching in the digital environment. Buyer driven marketing keys for an impact strategy What is buyer-driven marketing?
Buyer -driven marketing is a concept that has its Jewelry Retouching origins in the value chain . Depending on the actor that has the most influence, global value chains are classified into two broad categories: Product-based global value chains ("buyer-driven GVC"). They tend to have high barriers to entry, as many supply chains require capital and technology-intensive production based on economies of scale. For example, this is the case of the automotive or aeronautical sector. In these circumstances, the value chain relies heavily on the producers and suppliers' ability Jewelry Retouching to deliver the necessary parts and bring the finished products to market. Buyer-driven global value chains ("buyer-driven GVC").
They tend to have much lower barriers to entry. Producers Jewelry Retouching depend on buyers' decisions, and design and marketing functions become more important. Traditionally, sectors such as agriculture, fashion and toys have been an example of buyer-driven. In some cases, such as the "fast fashion" industry, supply chains have to adapt very Jewelry Retouching quickly to customer demands, to the point of bringing new products to market in just one month.